About Company

Job Description/Responsibilities

This role is perfect for someone with a deep passion for fashion, a strong eye for aesthetics, and the ability to keep our brand at the forefront of social media conversations.

Key Responsibilities:

Brand Collaborations & Public Visibility

• Proactively seek media features, brand shoutouts, and opportunities to position the brand as a trendsetter in the fashion space.
• Work closely with PR and marketing teams to ensure the brand remains in the limelight across digital and offline channels.
• Identify and establish strategic partnerships with fashion, lifestyle, and luxury brands to enhance visibility and brand positioning.
• Lead influencer collaborations, ensuring alignment with the brand’s aesthetic and values.
• Conceptualize and execute cross-brand campaigns, giveaways, and collaborations that generate buzz and audience engagement.
• Develop and execute innovative content strategies that resonate with fashion audiences across platforms like Instagram, Facebook, Pinterest, and emerging channels.
• Create, curate, and manage high-quality content, including photos, videos, and engaging copy.
• Oversee and direct fashion shoots, behind-the-scenes content, and campaign storytelling to amplify brand presence.
• Stay ahead of social media trends, implementing fresh formats and creative approaches.
• Ensure a consistent and impactful brand voice across all digital platforms.
• Analyze content performance and optimize strategies based on audience insights and engagement data.

Requirements:

• Proven experience in brand partnerships, preferably in the fashion industry.
• Strong understanding of influencer collaborations, and online brand-building strategies.
• Preferred someone with hands-on experience in content production, copywriting, and visual storytelling.
• A keen eye for aesthetics, photography, and video direction.
• Excellent communication and negotiation skills for executing successful collaborations.
• Ability to track and analyse key social media metrics to optimize campaigns.
• Knowledge of emerging digital trends and the ability to keep the brand ahead of the curve.
• Also, we expect the person in this role to adapt to the evolving market and business landscape, adjusting strategies and working styles to achieve business goals.

Skills

• Communication
• Marketing
• Negotiation
• Brand Management
• Collaboration